Market Entry Strategies

Market Analysis


  • Market Dynamics
  • Competitive Landscape
  • Macro-economic Outlook
  • Regulatory Framework
  • Client Assets and Technology
  • Existing Sales Organization
  • Channels to Market
  • Market Innovation and Rate of Change

Market Characterization and Size


  • The Size of the Market
  • Total Size
    Addressable Size
    Segment Sizes
  • Customer Requirements
  • Spend and Revenue Profiles
  • Attitudes to Vendors
  • Technology Upgrade/ Replacement Cycle
  • Brand Awareness, Brand Values

Options and Prioritization


  • Competitor SWOT’s
  • Product GAP Analysis
  • Revenue Models
  • Client USP Development
  • Scenario development and prioritization
  • Sales Channels
  • Assess option both for our client and customer

Tactical and Strategic Options


  • Develop product/service roadmap
  • Develop competitive positioning
  • Prepare compelling market proposition
    Tactical short term
    Strategic longer terms
  • Options around channels to market
  • Develop success tracking metrics and options
  • Brand development